With great joy, this Wednesday, October 5, we present to the citizens, tourism sector, academia and tourists, the second stage of the tourism promotion campaign “Cuenca Es Tu Trip”, a strategy that offers great tourist experiences that will motivate travelers to continue enjoying the beauties offered by the “Athens of Ecuador”.
“With great effort and jointly with entrepreneurs, public sector, academia and the entire value chain, we have consolidated ourselves as the main tourist destination in Ecuador, because we are a sustainable city, with unique, innovative experiences, always thought of the enjoyment of our citizens and visitors. This second phase of Cuenca Es Tu Trip, you will be able to find a new version of what you already know,” emphasized Pedro Palacios Ullauri, Mayor of Cuenca.
In this refesh, we invite you to explore new experiences, products and services such as: rooftops, viewpoints, overflights around the city, bike paths and more, an offer that will motivate tourists to return to Cuenca and find a new version of what they already know.
In addition, “Cuenca Es Tu Trip” is strengthened with the website www.visitcuencaecuador.com.ec the new tourist information platform in English and Spanish, where world travelers will have knowledge prior to visiting our city, plan their tour, and explore every corner and trips that Cuenca has for them.
The website is an interactive tourist guide with gastronomic points within the city, guide of artisans, museums, mobility within the city and traditional neighborhoods. Additional of a compilation of trips and tourist activities that we can carry out within the city with a support through whatsapp of our Virtual ITUR.
“I invite tourism service providers to be part of the destination’s website, sharing information about their establishment, services and experiences. This website is for and for you,” said María Angélica León, executive director of the Municipal Tourism Foundation for Cuenca. This content is complemented by a promotional video, which boosts the various facets of the city, excitingly captures some of the ways to get to know Cuenca and invites the audience to discover a new experience on each visit. The beauty of the city and its unique aesthetics are also a rather large attraction of the audiovisual piece.
“We are pleased to see that this type of initiatives and campaigns are being generated according to the promotion needs of the destination, aimed at our priority markets nationally and internationally,” said the representatives of the tourism sector.
WE ARE a dynamic and active destination that permanently prepares and innovates for its inhabitants and visitors, where with the active participation of the tourism sector and a motivated local population, we are ready to welcome tourists with experiences that will last in their memory.
We are Cuenca, the best kept treasure of the Andes!
BACKGROUND
Tourism, being an integrating activity of cultures and dynamizing society, has become a fundamental activity in the economy of a destination, anchored to adequate planning, viable policies and wise decisions that generate well-being in all those who intervene in it.
With this concept, the Mayor’s Office of Cuenca, through the Municipal Tourism Foundation, executes a series of actions to keep in the minds of national travelers, their desire to travel to Cuenca, a city that daily innovates in its services, creates offer and strengthens itself as the biosafe destination of Ecuador.
PHASE 1: “Cuenca Es Tu Trip” campaign
With all the benefits of a destination with a dynamic, young and fresh tourist offer, the Municipal Tourism Foundation for Cuenca, created the national and international tourism promotion campaign of the destination: “Cuenca Es Tu Trip”, aimed at a target group whose consumption habits, work style and intermittency, mean a need to change and share their experiences.
“Cuenca Es Tu Trip” is a concept that seeks to connect with tourists from all over the world. It demonstrates through the different experiences that can be lived in the city, that Cuenca is the perfect destination for any type of trip.
In the first stage of the campaign, the results were extraordinary, it was possible to position Cuenca in the minds of tourists from Ecuador which led us to beat our records of visits nationwide, with an increase of 15% of trips to the destination, and an increase of 40% in income from tourist spending, compared to the last 4 years and prior to the promotional campaign.
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